Landing Page Hero Section Review

Score: 80/100

Actionable Items for Improvement:

1. Highlight the Key Benefits: The hero section provides a high-level overview of the school's offerings, but could be strengthened by highlighting the key benefits or value proposition for potential students more prominently. Consider adding a few concise bullet points that clearly communicate the unique advantages of the school's marketing, business, and entrepreneurship programs.

2. Optimize the Hero Image: The current hero image features several portraits of individuals, which can be distracting. Consider using a more visually appealing and thematically relevant image that better represents the school's focus on digital marketing, business, and entrepreneurship. This could be an illustration, a stock image, or a hero video that helps set the tone for the page.

3. Enhance the Call-to-Action (CTA): The current CTA button, "MATRICULE-SE", is functional but could be more compelling. Try testing different CTA text, such as "Explore Our Programs" or "Get Started Today", to see if it drives more engagement and conversions.

4. Improve Accessibility: Ensure that the text in the hero section is easy to read and accessible for users with visual impairments. Consider increasing the font size, using high-contrast colors, and optimizing the layout for a seamless user experience.

5. Expand on the Value Proposition: While the current hero section provides a general overview, consider adding a concise statement that clearly articulates the unique value proposition of the school's programs. This could help differentiate the offering and appeal to the target audience more effectively.

By implementing these actionable items, you can optimize the hero section of the landing page to better capture the attention of potential students, communicate the key benefits, and drive higher conversion rates.